Choosing between Etsy and Shopify for your handmade business? This isn’t about which platform is “better”—it’s about which problem you need to solve first. Etsy gives you built-in buyers (perfect for giftable products like candles, jewellery, and baby goods). Shopify gives you brand ownership (ideal when you can drive traffic through Pinterest, Instagram, or email). Most handmade sellers start on Etsy to validate what sells, then add Shopify for repeat customers. This guide includes fee breakdowns (a £25 sale on each platform), a “2-second vs explain-it” product framework, real maker examples, and specific 4-week action plans. Learn which platform matches your product type, traffic ability, and goals—then know exactly what to do in the next 30 days.